The WOM Effect to Perceived Justice, Satisfaction and Repurchase Intentions
نویسندگان
چکیده
منابع مشابه
Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
This study examines three types of rewards in a retail loyalty program context (under-reward, equityreward, and over-reward) and their impact on perceived distributive justice, customer satisfaction, and repatronize intentions. The results from a between-subjects experiment showed that equity-reward produced higher levels of perceived distributive justice than both under-reward and over-reward....
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Predicting Consumer Repurchase Intentions to Shop Online
The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy. However, online sales remain relatively low compared to traditional retailing. It i...
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current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...
متن کاملUnderstanding the Impact of Service Failure and Recovery Justice on Consumers' Satisfaction and Repurchase Intention
This research attempts to explore the impacts of different types of justice and their interactions on the satisfaction toward service failure recovery. We attempt to classify justices into hygiene, motivator, or asymmetric variable, based on the concept of asymmetric effect and two factors theory proposed by Herzberg. Specifically, we predict that procedural and distributive justices are hygien...
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ژورنال
عنوان ژورنال: Business and Entrepreneurial Review
سال: 2016
ISSN: 2252-4614,0853-9189
DOI: 10.25105/ber.v7i1.1151